Roberto Cavalli Fragrance Launch

For the start of the new fragrance by Roberto Cavalli in Germany there is an opulent presentation of the fragrance in all major perfumeries. The name Cavalli stands for glamor, luxury and self-confidence. Large format staging of the new fragrance by Roberto Cavalli on the web and print. Design of the Roberto Cavalli online banner with centrally integrated TV spot. Idea, concept and design of a glossy sales folder and a Vogue mailer in tiger print and scratched look with a cover letter including fragrance sample. This issue of Vogue was sent to 25,000 subscribers of Fashion magazine.